Sustainability Programs

In order to sustain the Culture Transformation Programs, managers and supervisors must become stewards and guardians of their new culture. The following programs will sustain the effect of the Brand Ambassador Program long after original interventions have been completed.



The Leader as Champion

This program develops leaders to become Trusted Advisors

Program description: The Leader as Champion Program continues the development of personal behavior and commitment in becoming role models, guardians, and stewards of the Brand Ambassador Program. The workshop enables participants to take an honest look at themselves. It celebrates their strengths, helps them face their new challenges and guides them to overcome personal barriers.

The program develops leaders to become Trusted Advisors. In addition, participants learn facilitation skills that enable managers to conduct ongoing Brand Ambassador Education within their organization.


The Leader as Coach

Program description: The Leader as Coach trains managers to become coaches for their employees. Using the Active Communicating® coaching methodology, managers are able to unlock the power within their employees.

Through this program, managers emerge as true leaders who learn the coaching skills to bring out the full potential of their employees while reinforcing the Brand Ambassador movement throughout their corporation.

The Leader as Coach is a workshop where participants are introduced to the theory and practice of the skills required to be an effective coach.

Technique: Some of the techniques include:
  • The 10 Active Communicating skills
  • The theory and practice of the coach as a "thought partner"
  • The four communication principles that teach high-level listening skills, empathy and the art of curious questions
  • The Trust Equation and the skills of the Trusted Advisor/coach
  • Small group practice

Benefits: Participants emerge as true leaders who can bring out the full potential of their employees. The benefits of the Brand Ambassador Programs can be sustained at the highest possible level.

Who should attend: Managers, leaders and mentors who must lead and grow potential in others.

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